In 1998, researcher Steve Brown created what Steve's calls the first commercially available raw pet food diet in the US, kick-starting the raw feeding movement there. It began with friends' dogs, whose owners were amazed by the difference.
Nicole Lindsley joined in 2010 and bought the company in 2014. That makes Steve's one of the few woman-led, privately owned pet food companies in the US. It's based in Utah, with over 20 years of raw feeding experience.
It's also a Certified B Corp. The independent nonprofit B Lab has assessed how it treats its employees, customers and community, how it's run, and its impact on the environment.
Its motto is "good for your pet and the ground they walk on":
- The kitchen runs on hydroelectric power.
- Bags are recyclable and made with post-consumer recycled plastic, and larger sizes ship in recyclable cardboard.
- Through 4ocean, it removes 20,000 lb of plastic from the ocean each year as it works towards plastic neutrality.
- It supports local animal rescues and is building a home for its nonprofit, Beyond the Bark.