Frez Freeze-Dried Treats

• Short ingredient lists, usually just three, so the label takes a second to read. Frez adds no artificial additives, fillers or preservatives.
• Made in Singapore, in small batches in an AVS-licensed kitchen.
• Two pack sizes. A 50 g bag, or a Mini Munch pack (5–7 g) that fits in a pocket for walks and is an easy way to try a flavour first.
• Soft or crunchy. Beef and chicken are softer and break easily, good for puppies, kittens and older pets. Duck, horse, kangaroo, pork and venison are crunchier.

Guts Health: meat with pumpkin and carrot, a natural source of fibre and beta-carotene.

• Duck & Pumpkin. Duck from Malaysia. Crunchy.
• Horse & Pumpkin (new). Horse from Australia. A lean, less common meat, handy if you like to rotate proteins. Crunchy.
• Beef & Pumpkin. Beef from Australia. Softer.

Heart Health: meat with beetroot and apple, which give the treats their deep red colour.

• Kangaroo & Beetroot. Kangaroo from Australia. A very lean, less common meat. Crunchy.
• Pork & Beetroot (new). Pork from Brazil. Crunchy.

Eyes Health: pork with blueberries and goji berries, natural sources of antioxidants (anthocyanins in blueberries; lutein and zeaxanthin in goji).

• Pork & Blueberry. Pork, blueberries and goji berries. Pork from Brazil. Crunchy.

Joints Health: meat with spinach and turmeric (which contains curcumin), or with Chinese yam (huai shan) and Atlantic krill (a natural source of omega-3 and astaxanthin).

• Beef & Turmeric. Beef with spinach and turmeric. Beef from Australia. Softer.
• Chicken & Turmeric. Chicken with spinach and turmeric. Softer, good for small mouths.
• Beef & Krill (new). Beef with Chinese yam and Atlantic krill. Beef from Australia. Softer.
• Venison & Krill (new). Venison with Chinese yam and Atlantic krill. Venison from Australia. A lean, less common meat. Crunchy.

• As a treat: give a piece as a reward or for training.
• As a topper: crumble a few pieces over your pet's usual meal. A good trick for picky eaters.
• First time? Start with 1 or 2 pieces and see how your pet gets on before giving more.
• Softer: add a splash of water to soften them for pets who prefer softer treats.
• These are treats, not a full meal. Keep fresh water nearby, and give them in moderation for your pet's size, age and activity.

Storage: keep somewhere cool and dry, out of the sun. Reseal the bag after each use, and finish within 30 days of opening. There are no preservatives, so a sealed bag keeps them fresh and crunchy.

Frez began with three dogs: Milky, Junior and Wolfy. Their pawrents kept wondering what was really inside store-bought treats and where it came from, so they started making treats themselves, where they could check every ingredient.

What started in their own kitchen is now made in small batches in an AVS-licensed kitchen in Singapore. Their motto: "Real meat, real veggies, real tail wags."

• Figures as published by Frez. Pork & Beetroot and Beef & Krill: to come.
• 50 g bag · Mini Munch pack 5–7 g
• For dogs and cats
• Made in small batches in Singapore, in an AVS-licensed kitchen